Using Google Adwords Across a Domain and Subdomain

We recently worked with a client who has a website that feeds leads to a separate Ruby on Rails app. The website was set up on a proper domain like “”. The Rails app was set up on a subdomain like “”. Keep in mind that these websites are on separate domains and separate servers, but we wanted to track the success of our client’s Adwords campaigns from start to finish. Continue reading

Getting Started with SEO

You’ve made your business website. Congrats! Now, people will know to go to it, right? …Not exactly. Just like people don’t automatically know when you create a new (and obviously awesome) product, they don’t know when you’ve created a new website. In addition, people have very short attention spans on the web. So how do you get your website to be found?

Search Engine Optimization

Search Engine Optimization (commonly referred to as SEO) “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” In basic terms, proper SEO helps your website to be found online in search engines like, Google, Yahoo, Bing, etc. In this post, we’re going to be primarily talking about organic/unpaid SEO. SEO is important for businesses.

91% of online adults use search engines to find information on the Web. ~MarketingProfs Website

Ask yourself: Would you rather market to 91% of people who use the web or just 9%? Continue reading

Women of Innovation Finalist

Salad... or cake?!

Salad… or cake?!

I was a finalist in the 2013 Women of Innovation awards that took place yesterday. The reception dinner was really beautiful. I was tempted with cake from the very start!

It was a very well put together event with great speakers.

Dr. Terry Wahls, M.D. was the keynote speaker. Her story was unlike any I’ve ever heard so I can definitely see why they chose her! To summarize, she was in a wheelchair and faced with being bed-ridden and reversed her own Multiple Sclerosis through means of a paleo diet and neuromuscular stimulation.

She’s also written a book entitled The Wahls Protocol documenting her struggles and discovery, which you can order through Prairie Lights in Iowa City.

They had a record number of finalists for all categories this year! The category I was nominated for was Entrepreneurial Innovation and Leadership. All of us had to have started businesses and overcome some big obstacles as well. The finalist list for my category was:

  • Anitha Nallure – ePATHUSA
  • Ashley Hubler – University of Iowa
  • Breahna Galbreath (Beecher) – Revive Design Studios
  • Emma Peterson – Tikly
  • Erin Rollenhagen – Entrepreneurial Technologies
  • Kate Holt – University of Iowa
  • Terry Wahls – University of Iowa

Continue reading

MyFHA Website Form Redesign

I worked with a Back-end Web Developer on this project. While I designed and built the form, he integrated it and checked on submissions to the database. Working side-by-side meant we could each focus on the tasks we’re best at and get this form ready for users.

The client does regular A/B Testing, so he has a good amount of statistics to back up what works for his forms and what causes users to drop off. We were given the following requirements:

  1. It takes too long to fill out the form and it is hard to navigate.
  2. The form looks outdated.
  3. The client was worried the new form wouldn’t look like the rest of the website.

Continue reading

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