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Case Study

Alpacka Raft

Alpacka Rafts packraft on whitewater

Photo Credit: Thor Tingey, CEO Alpacka Raft

We have helped Alpacka Raft with 72% improvement in page speed, a 11.71% YoY reduction in Cart Abandonments and passing ADA Compliance.

Alpacka Raft makes packrafts in Mancos, Colorado. Their Made in USA rafts are widely recognized for their innovation and durability; so they’re used by rafting professionals and nature journalism companies like National Geographic.

They approached us due to our track record of creating highly customizable websites for ecommerce companies. Naturally, they wanted their website’s design and technical capabilities to align with the high-end products that they offer and we were excited to get them there.

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Services Provided

  • Site Analysis
  • User Experience Design
  • User Interface Development
  • Web Application Development
  • Prismic CMS Integration
  • Headless Shopify Ecommerce Development
  • ADA Compliance
  • Quality Assurance
  • Project management


  • ReactJS
  • Amazon Web Services
  • Headless Shopify Ecommerce
  • Prismic CMS
  • Algolia Search
  • Zendesk

53% of mobile site visitors leave a page that takes longer than three seconds to load.

Think With Google

Alpacka Raft packraft in canyon

Photo Credit: Thor Tingey, CEO Alpacka Raft

Headless Shopify Ecommerce Migration

After architecting the migration of product and shop data from WordPress to Shopify, we custom designed the website and performed the data migration.

We designed and developed this website using ReactJS, Prismic CMS, Amazon Web Services, and Shopify’s APIs. We’re proud to say this custom design is unique in the Shopify ecommerce space. We also built it so that Alpacka Raft can easily expand it as much as they need to match their projected growth goals.

Redesigned User Experience

We custom developed their search using Algolia, a highly customizable API based search engine. It empowers Alpacka Raft to manage their autocomplete results, set up search synonyms, pin items to the top of search results, manage typos, and more – without needing a developer.

To improve customer satisfaction and communication turnaround, we set up Zendesk for online chats and support tickets.

We made sure the design would pass ADA compliance (ie: contrast, font sizes, image overlays, etc.) before we built it. Then we re-tested it during the build process and before launch to ensure a good browsing experience for everyone.

Classic raft by Alpacka Raft website screengrab


72% Improvement in page speed

11.71 YoY reduction in cart abandonments

Passes ADA Compliance