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Case Study
Photo Credit: Thor Tingey, CEO Alpacka Raft
This silent demonstration video showcases a custom dealer locator map designed and developed for the Alpacka Raft website as part of a fully custom headless Shopify ecommerce experience.
The video begins on the dealer locator page, where the user interacts with a large interactive map displaying dealer locations across multiple regions. The user zooms, pans, and navigates through the map while location markers dynamically update across the interface.
As different dealer locations are selected, the website displays additional store details, including business names, addresses, and location information alongside the map experience. The interface demonstrates responsive map interactions and custom-designed filtering and navigation components.
The video highlights the integration between the custom frontend experience and the headless Shopify architecture powering the ecommerce website. The dealer locator was designed to provide customers with an intuitive way to browse and locate nearby retailers while maintaining a seamless branded user experience.
Throughout the demonstration, the map responds dynamically to user interaction and updates visible dealer information in real time.
This video contains no audio.
We have helped Alpacka Raft with 72% improvement in page speed, a 11.71% YoY reduction in Cart Abandonments and passing ADA Compliance.
Alpacka Raft makes packrafts in Mancos, Colorado. Their Made in USA rafts are widely recognized for their innovation and durability; so they’re used by rafting professionals and nature journalism companies like National Geographic.
They approached us due to our track record of creating highly customizable websites for ecommerce companies. Naturally, they wanted their website’s design and technical capabilities to align with the high-end products that they offer and we were excited to get them there.
53% of mobile site visitors leave a page that takes longer than three seconds to load.
Photo Credit: Thor Tingey, CEO Alpacka Raft
After architecting the migration of product and shop data from WordPress to Shopify, we custom designed the website and performed the data migration.
We designed and developed this website using ReactJS, Prismic CMS, Amazon Web Services, and Shopify’s APIs. We’re proud to say this custom design is unique in the Shopify ecommerce space. We also built it so that Alpacka Raft can easily expand it as much as they need to match their projected growth goals.
We custom developed their search using Algolia, a highly customizable API based search engine. It empowers Alpacka Raft to manage their autocomplete results, set up search synonyms, pin items to the top of search results, manage typos, and more – without needing a developer.
To improve customer satisfaction and communication turnaround, we set up Zendesk for online chats and support tickets.
We made sure the design would pass ADA compliance (ie: contrast, font sizes, image overlays, etc.) before we built it. Then we re-tested it during the build process and before launch to ensure a good browsing experience for everyone.
72% Improvement in page speed
11.71 YoY reduction in cart abandonments
Passes ADA Compliance